In-stream & out-stream
Video placements with clear viewability, playback, sound and user-initiation expectations.
App & web advertising
Monetise the session without losing the user.
We help publishers connect app and web inventory to suitable demand, choose formats deliberately and operate the stack with performance, privacy and user experience in view.
Format with purpose
Every placement should earn its place.
More ad slots do not automatically mean more durable revenue. We assess where advertising fits naturally in the product, what the demand market can support and how each format affects performance and retention.
Banner & interstitial
Responsive formats, placement rules, refresh discipline and creative quality safeguards.
Native inventory
Ad presentation that respects the product hierarchy and remains clearly identifiable.
Rewarded experiences
Value exchanges designed for products where user choice and completion are meaningful.
SDK & tag integration
Implementation planning, release coordination, test coverage and performance-aware validation.
Demand & optimisation
Partner mix, floors, pacing, geography and exception management informed by real delivery.
Implementation
A measured route to production.
Product and placement review
Map the user journey, available surfaces, session frequency and commercial priorities.
Technical design
Select the integration pattern, event definitions, consent path and inventory taxonomy.
Release and validation
Coordinate implementation, test creatives, failure states, performance and measurement.
Operate and improve
Monitor demand, user-impact signals and revenue performance; iterate within agreed guardrails.
App & web publishers